Hot Trend: Localized Pet Services and Supplies Couponing
Posted 10/03/2011 by Pet Deals
Pets Love Deals is part of an exciting new and thriving industry. During tough economic times, pet owners still like to pamper their pets. In fact, the SF pet services and supplies market is one of the few that has grown over the past few years. Americans spent $55 billion on their pets in 2010, according to the market research firm Packaged Facts. The market for pet supplies has remained relatively unaffected by the economy.
The New York Times said there was a 7 percent increase in veterinary services in 2010. While some pet owners cut costs by spending less on luxuries and premium brands, most dog owners continued to maintain the high quality and premium diet for their pets, and that also included the highest quality of pet services like veterinary care. Perople believe that premium food extends the life and health of their dogs, helping avoid costly vet bills.
Spending has been concentrated in specific categories such as high-quality necessities like food, beds and collars/ leashes. In fact, in 2011, at the Global Pet Expo in Orlando, Florida, which tends to be pet food dominated, quite a few vendors were pushing human-grade pet food, including organic blends, and even diet meals in prepackaged with portions for overweight pets. Owners and manufacturers alike recognize that pets need food to survive. But even more important, even in the face of a severe economic downturn, many pet owners are shopping for animals that they consider their children.
Though the veterinary and the San Francisco pet supplies sectors have seen growth as well, the 7 percent growth cited by the New York Times is driven, in part, by a pet population that’s living longer. Human medical technologies like CAT scans and cancer treatments like radiation and chemotherapy are increasingly being used on companion animals. Pet owners are demanding the same level of care they receive themselves and with advances in technology, veterinarians and other San Francisco pet supplies and services providers, such as high end retail stores and kennels and dog boarding facilities, are able to provide it.
People are investing in their pet’s quality of life.Other trends in pet care include the fact that pet insurance plans are becoming more popular, with multiple companies offering plans under manydifferent brand names. The industry is projected to grow to $600 million by 2013. (Source: Small Business Trends.) The quality foods, hi-end beds and toys all have a direct impact on a pet’s comfort and health, as do other San Francisco pet supplies and services that they receive.
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